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Built for tradies who are on the tools, not on the phone.

Missed calls don’t leave voicemails — they leave.

When customers call and hear a voicemail, they call someone else. Merit answers the call and texts you the details so you can follow up.

Merit dashboard overview showing reviews, analytics, and quick actions
How It Works

The missed-call recovery flow, step by step.

Four simple steps that turn unanswered calls into captured enquiries you can call back and book.

  1. 01

    Missed Call Goes to Merit

    If you miss the call, Merit answers in overflow mode and starts the enquiry for you.

    Call flowLive
    Incoming call
    0412 664 901
    No answer
    Ringing out
    Merit picks up
    Details captured
    SMS sent to owner
    Sent instantly
  2. 02

    Instant SMS Summary

    You get the caller's name, number, and job details by text straight away.

    SMS previewSent in 8s
    Missed Call Summary:
    Call Details:
    Name: Jason Ford
    Ph: 0408 127 441
    Duration: 0:48 minutes
    Summary:

    Blocked drain in Coogee. Wants a callback before lunch.

    Head to https://dashboard.mymerit.app/interactions/logs/abcd123 to review the interaction in full detail.

  3. 03

    SMS Fallback Recovery

    If the caller hangs up early, Merit automatically texts them to recover the lead.

    Recovery threadAuto
    Thanks for contacting Harbour Plumbing. Were you calling to make an inquiry, ask a question, or leave a message for Matt?
    Hi, I wanted to see if you guys did blocked drains
    Yes, we handle blocked drains. Would you like me to send the inquiry form link?
    Yes please!
    You can submit your inquiry here: https://dashboard.mymerit.app/f/abcd123.
  4. 04

    Call Logs and Dashboard

    Every captured enquiry is logged with the summary, transcript, and follow-up status.

    Missed Calls
    Review every missed call tackled by Merit.
    Live log
    +61408127441
    Missed call
    Wed, Mar 18, 5:03 PM
    Completed
    +61412998320
    Missed call
    Tue, Mar 17, 04:08 PM
    Completed
    +61414665281
    Missed call
    Tue, Mar 17, 03:49 PM
    In Progress
Pricing

Pricing

Most customers start on Core and upgrade as call volume increases.

Core

$99/ month

For most tradies.

Start the 7-day Missed Call Recovery Test

What you get:

Missed calls answered 24/7
Instant SMS with caller and job details
SMS fallback if caller hangs up early
Call logs for easy follow-up
Plumber & electrician intake questions
Most popular

Pro

$149/ month

For businesses with custom workflows.

Start the 7-day Missed Call Recovery Test

What you get:

Everything in Core
Dedicated onboarding and custom call flow tuning
Custom integrations and call workflows
Higher usage limits
Priority support

No contracts. Cancel anytime.
If you go over your limits, you'll only pay for what you use.

FAQ

Got Questions?

If you can't find what you're looking for, get in touch.

Getting started

Calls & coverage

Pricing & billing